Male, 36 years, born 1980
+380 (97) 9831387 [email protected] | linkedin.com/in/tarasgavriliuk
Reside in: Kyiv. Ready to relocate, ready for business trips
Digital internet marketeer
Alfa Bank Ukraine (ABH Holdings SA) 2017 – now
Online promotion and development of websites (alfabank.ua, ukrsotsbank.com). SEO/SEM. Internet advertising campaigns (Media and PPC). Analytics and web statistics. Email and SMS marketing.
– sales oriented SEO strategy launched;
– online website chat launched;
– monthly growth of new visitors traffic +30%.
Ukrsotsbank (ex. UniCredit Group) 2016 – 2017
HEAD OF WEB-BANKING AND SOCIAL MEDIA
Managing website sales. Content, SEO, SEM, SMM, Internet advertising campaigns (Media and PPC). Analytics and web statistics. E-mail- and SMS-marketing.
– launched Lead Generation System (via API for subcontractors upon CPA model);
– improved sales funnel analytics for utm_campaign tags;
– reached CR 20.5% in sales funnel of web-request to offline sale;
– product web-sales income above USD 88K annual.
UKRSIBBANK BNP Paribas Group 2009 — 2016
WEBSITE EDITOR and COMMUNITY MANAGER 2009 — 2016
Content management and support. Intrasite development.
– website redesign launched on French platform (2009). Migration to new platform (1C-Bitrix) in Ukraine (2015);
– rollout of brand monitoring system with dashboards (Youscan, SemanticForce);
– built an effective customer support channel (done KPIs – client support іssue closed less than 45 min). – Social media launch and TOP3 by subscribers among UA banks and TOP3 by PTAT index (2014).
BRAND MANAGER IN CONSUMER LOANS 2006 — 2009 Advertising campaigns (BTL, ATL, press, direct marketing). Creative, benchmarking, focus groups, trainings.
– growth of loans’ sales on 20% on a single promo campaign.
Alfa Bank Ukraine 2005 — 2006 POS AGENT, TEAM LEAD Team leading of express loans in sales department, launches of joint campaign with retail networks in consumer electronics. Achievements:
– plan fulfillment QQ 130%,
– built and managed team of 30 POS-agents (TOP5 in bank by seize).
Analytics: Google – Analytics/Optimize/TagManager. Socialbakers. Heat maps and user maps building. SalesForce.
Web: HTML, CSS, JS, WebStorm (JetBrains), Github, Bootstrap, DreamWeaver/Photoshop.
Internet advertising: Adwords/GDN/Search, RTB/programmatic, Sales networks (Admixer, DoubleClick, etc). CPA/CPC/CPM. eGRP cover estimation.
Master degree in international economics. Kyiv National Economic University 2003
Certificate Google Adwords Effective Advs Campaigns Management 2016
Certificate Frontend development.Brain Academy 2016
Diploma High School of Journalism. Media Management, Business and Political Journalism 2014
Diploma Marketing in social networks. I-Marketing 2013
Certificate Attracting customers: SEO, PPC / Display. Ashmanov & Partners Ukraine 2012