Writer, editor, researcher
I am an experienced marketing professional with a wealth of knowledge, offering my services as a freelance writer / editor, as well as a public speaker and marketing consultant / strategist.
Whilst working as a marketing manager at Old Mutual, I gained vast experience in researching markets, and drafting and implementing marketing strategies. I am also a highly skilled public speaker, and have addressed thousands of people across South Africa and Namibia over the years, mainly women, but very often both genders.
I am passionate about effective communication, cutting through the jargon. I speak and write in plain and simple language – no catch phrases, no gimmicks. I have written scores of financial articles over the years for various publications, covering a vast array of financial issues. I have also written many brochures and pieces of marketing material, web copy and internal news articles for staff.
My experience is not only in financial services. I am a published author, having written three non-fiction books, one of which was shortlisted for the Sunday Times Alan Paton Award in 2011.
In 2012, I developed and implemented a PR campaign for the South African leg of the Lavazza coffee 20th edition calendar, and since early 2014, I have been providing freelance copywriting and editing skills to various online businesses and advertising agencies.
B BusSc (Marketing) at University of Cape Town