Manuel ********* ****** *******
Senior Marketing Manager
14 -years’ of excellence in leading cross-functional and multi-cultural teams in international marketing experiences across diverse Consumer Goods and Retail companies. Deep knowledge of Product Development and Brand Strategies.
4+ years’ of experience working with leadership within the US using both English and Spanish communication skills.
MBA & Industrial Engineer
Looking forward for being part of your Marketing Team. Willing to Relocate to Canada.
— Skills and Abilities —
• Marketing Strategy
• Strategic and analytical thinking
• Mastery in marketing plans development and execution
• Fluent written and spoken English
• Digital Campaign Management
• Focused on results
• Product Positioning & Launches
• Consumer Oriented
• Project management skills
• Ability to lead multimodal team and advertising agency
• Understand and manage key leverage points of the P&L
• Leadership and influence
MBA at UNIMET
Industrial Engineering at UNET
2016 / Current
Senior Marketing Manager at Circle K
Generates the strategic marketing plan and corporate brand communications to maximize Brand positioning, customer traffic and increase company revenue. Executes Advertising and Consumer Sales Promotion plans. Leads the Private Label products development (Water, snacks, candies). Supports Marketing operations in Honduras and Costa Rica. Manages a team of eight people including hiring, supervising, providing performance feedback, and motivating employees to meet marketing project deadlines. Owns the Advertising budget.
Grouper Marketing Manager at Excelcare Products LLC
Excelled in driving customer engagement and retention results through the cultivation of brand awareness and creation of unique content packages designed to exceed organizational goals. Managed the sale of company brands including WHICE and BRESH brands (Wet and Cosmetic Wipes) in 10 regional chains in Mexico. Performed product development operations for incontinence products with Presto Absorbent Products Inc.
Senior Brand Manager at Industrias Corpañal C.A.
Positioned the company’s brands including MIMADITO (Children’s Cosmetics), WHICE (Wet Towels for Men) and CONSENTIDO (Children’s Diapers) for potential sales growth. Performed market research to optimize ROI and built relationships to further grow company brands based on consumer research, competitor analysis, and business strategy. Adapted product value to drive customer acquisition, retention, and sales.
Senior Brand Assistant at Quala S.A.
Managed the brands CHUPI PLUM (Candies) and BON ICE (Ice Creams). Collaborated with teams from Colombia, Ecuador, Dominican Republic, Brazil, Venezuela, and Mexico in international marketing standardization projects. Produced high-quality content for a variety of digital and print advertisements. Demonstrated leadership in managing employee performance, project developments, and team motivation to complete marketing initiatives within a strict timeframe.